Adidas Hockey – World Cup of hockey

With the NHL World Cup of Hockey as their main stage, adidas Hockey was looking for a compelling internal tech video to introduce their new uniform systems to the trade. 

The Ask: Create a video with a focus on tech call outs and materials performance benefits while giving the audience a brief teaser of the new designs. We did. Oh, and provided them with product shots for each of the WCOH jerseys for their internal asset library. #teamplayer

#VIDEOSTORY #TECHVIDEO #TRADETALK #CREATIVEDIRECTION #ARTDIRECTION #GRAPHICDESIGN #STORYTELLING #CGI #PROJECTMAPPING #ANIMATION #ADIDAS #HOCKEY #NHL #WORLDCUP