Adidas hockey – Adizero

For the official launch of the new NHL Adizero uniform, adidas came to us for a campaign spot. The highlights: new uniform innovation, outstanding player performance benefits, and tight jersey construction details. We provided them with a distinctively unique look, enabling them to stand heads and shoulders above the rest as they entered the hockey category officially as the authentic supplier of the NHL. Kicked off at the NHL uniform unveil event in Las Vegas, Adidas presented 31 new uniforms including the highly anticipated Vegas Golden Knights. And each team scored specific uniform-focused content to activate within their local markets.

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