Cannoe Canada

Cannoe Canada is the premier independent, Canadian owned and operated cannabis retailer. They approached us to develop a brand identity system to include primary mark, wordmark, color strategy, and product packaging design. Canadian nostalgia inspired and informed the elements and rituals in representing uncompromising quality of experience. Cannoe is about setting a course, it’s about seeking a destination for growth, and crafting products around the expectation of the explorer. As the generations before us found, quality is essential and simplicity is its cornerstone.

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