Concepts x Adidas Originals
Concepts reached out to us to build content to generate hype as the stellar collab between adidas Originals and Anna Isoniemi was hitting the stores. Inspired by the ultimate pack bonding that comes from competing on the pitch with your trusted mate, we showcased this powerful team spirit through an unfiltered lens documenting a group of city girls in the latest Originals collab while hitting their home field — the streets of NYC. Under the lights, into the night.
#brandaffinity #contentstrategy #branding #unfiltered #documentary #storytelling #artdirection #creativedirection #videostory #Adidas #AnnaIsoniemi
