Concepts x Nike Kyrie 5
Lifestyle brand Concepts reached out to us when they added another historic chapter to their Kyrie Irving and Nike story. Through still photography and in-store activation with influential media partners, an Egyptian-themed collaboration between the brands for their NYC store was brought to life. Inspired by Irving’s deep fascination with ancient Egyptian culture, the mysterious construction of the pyramids, and their connection to the solar system, we designed and built a 6’x6’ based-Kyrie pyramid and projected water animation onto the store ceiling. Along with a color palette influenced by the Concepts x Nike Kyrie 5 “Orion’s Belt” shoe and box design.
