Concepts x Nike Kyrie 6
Continuing our exploration of the history of ancient Egypt, we partnered up with Concepts and Nike to unveil their latest collaboration. Through a product shoot in Africa’s sand dunes and a pop-up shop build-out in Brooklyn’s very own Barclay’s Center, we provided Concepts x Nike with creative content leading up to the Brooklyn unveiling and generating massive hype via multiple influential media partners. The latest projection mapping technology and CGI animation were used, bringing the Sahara Desert into the store and immersing everyone in a holistic experience from start to finish with an impactful 10 minute time-lapse of the sun and moon moving over the Sahara.
Thirsty yet?
#experientialdesign #socialstrategy #storebuildout #conceptstrategy #productshoot #CGI #projectmapping #animation #photoshoot #Nike #Egypt #Sahara #basketball #footwear #technology #projectionmapping
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