Costa

Costa invited us aboard on one of their amazing adventures in South America to help them position the brand as an industry leader in eyewear for the water by highlighting their signature 580® Lens Technology. Focusing on the Angler and Explorer consumer, we constructed a 580 narrative to clearly change visual experiences both on and off the water complete with a challenge to #seewhatsoutthere.

#campaign #manifesto #tone #creativedirection #artdirection #brandanthem #storytelling #motion #photography #branding #brandpositioning #graphicdesign #production #CG #retouching #eyewear