ESPN
Chris Paul is an All-Star. A basketball player, a point guard, a number.
We stripped all that away and showed the world what’s underneath. This shoot is different from other ESPN body shoots. This is our opportunity to tell a story and position CP3 as a prototype, a machine, a human masterpiece. The shoot needs to feel cohesive and create a cinematic language that would carry through from the wide establishing shots to the up-close and very personal portraits. A multicolor scheme merges and blends a gradient ambient environment against a modern minimalist backdrop.
#storytelling #manifesto #tone #photostory #wideangle #portrait #photography #creativedirection #artdirection #graphicdesign #chrispaul #basketball #ESPN
