NBPA
The NBPA wants to create a rookie activation station for the NBA2K20 event and generate creative content for the players along with an internal asset library. Our concept: To create deceptively simple interactive sets where rookies can participate in a stop motion photoshoot by making fun memes. The result: Awesome moments and photos that turn into glorious animated gifs complete with Konvoy’s custom illustrations applications. Within 60 hours, we’ve delivered 923 treated still images, 53 animated gifs, and 4700 raw images. No rookies here.
#activation #contentcreation #interactive #stopmotion #memes #photography #creativedirection #artdirection #graphicdesign #illustration #NBA2K20 #slamdunk
