Oofos

How do you elevate brand experience at retail? Streamline the visual brand identity and create better consistency across key accounts. We have ambitious creative goals for Oofos. To highlight various seasonal products, educate and deliver tech information efficiently, and provide dynamic hanging inventory space. We delivered modular POPs, custom built shop-in-shops, and tradeshow booths for a straightforward but immersive experience.

#research #analysis #creativedirection #shopinshop #POP #storebuildout #spacedesign #graphicdesign #retail #footwear #brandstrategy #brandidentity #visualidentity #branding