Raytheon – Big Data
Big data is complex. Raytheon tasked us to illustrate the large-scale views of their immensely deep and always evolving mass of data. The world is complex, just like our decision-making process. We wanted to show that web of decision and highlight how one connection led to another and predicted the next. Every single action we take in the world triggers another piece of data. These may seem random – but we wanted to dive fathoms deep to reveal they are all connected.
#creativedirection #artdirection #motion #photography #graphicdesign #illustration #bigdata #predictivetech #complextosimple #visualstorytelling #CGI
