Raytheon – CES 2019
For their debut at CES Las Vegas, Raytheon charged us to create three motion video pieces highlighting their latest consumer product innovations:
Radar & Image processing technologies, Free Space optical communication technologies, and the newest wave of AI – Machine Learning. We decided to cut through the noise and push compelling bold visual statements — amplifying and magnifying Raytheon’s messaging from show floor and beyond. This means creating a very specific visual language that delivers impact while respecting current brand standards and holding audience attention. Done.
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