Reebok Iverson Legacy
Allen Iverson left a mark on the game. Understatement. Reebok approached us with the creative freedom to launch a campaign of his new “Iverson Legacy” signature shoe at Complexcon. We took him back to the seven cities and built a narrative inspired by the people who believed in him. Humble, unfiltered, honest. A pointed message based on the trials and tribulations of his journey — speaking to all but laser focused on our youth. Reflecting on the past while embracing the present to inform the future. He didn’t have the perfect story. His message? Take a stand. Do it your way.
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