Reebok DMX Series 2K
For the launch of the new Men’s and Women’s DMX Series 2K, we worked with Reebok to create a unique graphics layout inspired from Y2K and the start of the new millennium. Taking inspiration from the iconic Daily News grid style, we went BIG with a main headline look because as we all know, DMX is an essential part of your survival kit to the new year Armageddon. We took this execution from in-store retail to digital layout for dotcom. Bring on the next millennium.
