Under Armour 150
College Football’s 150th Anniversary is a season-long celebration to highlight the intense devotion of teams, coaches, players, and fans. To celebrate this milestone, UA reinvented school heritage with innovation in team uniforms. In honor of this historical celebration, we teamed up with our friends @UAfootball in creating a tight content package to tell a collective feel great story while celebrating the individuality of each UA Football team.
#creativedirection #artdirection #graphicdesign #storytelling #contentcreation #retail #sports #underarmour #collegefootball #winning
